I went to see Thor: Ragnarok this weekend with my wife, and I left the theatre sort of disappointed. When my wife asked me if I liked the movie, I sort of shrugged, made some nondescript male grunting noise, and followed that up with, “I thought it was going to be like Guardians of the Galaxy.”
(Quick side note: when you type “gua” into Google search, Guardians of the Galaxy is the first thing that comes up. This is a heresy against guacamole I will not stand for).
My wife’s obvious but poignant comment was, “It’s a Thor movie, not a Guardians of the Galaxy movie.”
… and I guess the truth is I just wanted another Guardians of the Galaxy movie. So why did I go to a Thor movie wanting to see something other than Thor? Why did I expect that? Am I mentally defective?
While that last question can certainly be debated, it stands to reason that something caused me to think Thor: Ragnarok might be styled more like a Guardians movie. My only thought while walking out of the theatre was that the “buzz” had gotten to me. Damn it all, shaking a fist at the sky, I fell prey to one of the classic blunders. Inconceivable.
We’re all aware of the “buzz.” It’s the separate but not equal bastard child of all modern entertainment. It’s the shadow monster hanging over Hawkins, Indiana. It’s what makes people who don’t like high fantasy watch Game of Thrones. It’s the reason I know who Kendrick Lamar is even though I haven’t listened to rap music since I was in middle school. It’s the reason people who can’t even spell the word government think they know exactly who should be elected to each and every public office in our country. I mean can you imagine if we allowed the masses to elect other positions of societal importance like doctors? Or scientists? The species would be dead in a week…
Oh, shit… went off the rails… recalculating...
But the point is that it was the “buzz” around Thor: Ragnarok that had me thinking it would be like a Guardians movie. To be fair, the inclusion of bright cosmic colors in Thor were reminiscent of Guardians, there was a fair amount of comedy in Thor that was not present in the earlier movies, and there were two action sequences that happened while Led Zeppelin’s “Immigrant Song” were blaring from the speakers. And in those moments the movie did seem very Guardians-esque. However, if you’re going to the theatre expecting to see a Thor movie that is a Guardians of the Galaxy movie, like me, you will be disappointed.
Yet, the people who run Marvel Studios did this on purpose. This buzz was not organic. It was purposeful and intended. Thor was not as popular or profitable as Guardians of the Galaxy, so the executives used the power of Guardians to propel Thor. And it worked. The amount of money Marvel Studios made this past weekend is embarrassing. Now those executives are one step closer to replacing their souls with liquid cash. (Ah, the American Dream). All while fools like me forked over their money for something less than.
But I’m not complaining. Hell, I’m impressed. Touché, Marvel Studios executives. Because the truth is, we all want to replace our souls with liquid cash.
But seriously, all of us who create—whether it be movies, or books, or any product—we all wish we could generate that kind of buzz to drive people to our work. We all wish we could take something that already has power and use it to convince people to consume our goods. People who create are rarely also good sales people. I mean, trying to convince you to consume my goods sounds so dirty, doesn’t it?
Alas… I really want you to consume my goods (sigh)… so in homage to Marvel and the American Dream, let’s stir up some buzz for my newest series of novels, The Hands of Ruin.
The Hands of Ruin series has a secret family lineage thing, and a mystical force-like power thing just like Star Wars. So if you like Star Wars, you will love The Hands of Ruin!
The Hands of Ruin has two teenage kids being forced to live with a crappy family member, and have all sorts of bad stuff happen to them before they find out they have previously unknown powers, just like in Harry Potter. So if you liked Harry Potter, you will absolutely fall in love with The Hands of Ruin!
The Hands of Ruin has a badass female character both beautiful and strong who is constantly thrown into horrible situations where she has to fight against the establishment, just like The Hunger Games. If you like The Hunger Games than you are doing yourself an obscene and cruel injustice by not reading The Hands of Ruin!
The Hands of Ruin has shocking scenes like Game of Thrones. The Hands of Ruin and Game of Thrones might as well be exactly the same thing except different and not derivative!
Do you remember the fantastical things you loved from your childhood? Jim Henson stuff? Transformers stuff? Pokémon stuff? The Hands of Ruin is just like all of those things! Don’t deprive your inner child any longer!
Phew… there, I did it… and yes, I feel terribly dirty. But now there’s buzz, so go forth and spread the buzz. And I’ll leave you with this one more shameful and completely tangential connection from something you like to my new book series. I assume you came here because this blog post was about Thor: Ragnarok. I’m assuming you like Thor. Well…
The Hands Of Ruin is THOR in acronym. So there!
(insert hand gesture)
(insert fart noise)
(drop mic… walk away… prepare to rule the world after buzz takes hold)
• • •
Dylan Lee Peters is an unstable individual who has written seven novels all of which you should probably be reading. Actually, remove the probably from that sentence. It’s too wishy-washy.
Download book one of The Hands of Ruin series for FREE here.